Posted by: Johan Normark | August 24, 2011

Kellogg vs the MAI

Kellogg is upset that the Maya Archaeology Initiative (MAI) uses a logo that “resembles” their own Toucan Sam. I cannot really see many similarities, they are not even the same species of toucan (MAI’s version at least resembles a known species). MAI, on the other hand, points out that Kellogg themselves have used Maya imagery and a stereotypical witch doctor in one of their commercials. In short, Kellogg uses imagery from other “cultures” (I dislike the concept of culture, hence the “”) to sell their sugar rich froot loops that in no way is good for our children’s health and teeth. Kellogg’s demands are ridiculuous. I suggest they are treated the same way as Starbucks was treated by INAH.


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